SKINNY TAN

Design
Client: SKINNY TAN

Created at: NOTION PR

Design and Photoshoot work for the UK campaign.

Responsible for photography and art direction for this campaign.

BRIEF

To help rebrand the social media to get away from the stigma of tacky fake tan and to create a more fun trendy youthful brand to target a younger audience.

SOLUTION/OUTCOME

We started looking at different brand on social media and got inspiration from the Asos brand and misguided for inspiration and to get a sense of where we wanted to go with the social media, with bold colours and cool photography shots that pop whilst also highlighting the ingredients within the products.

© 2018 Shaun Milne