BURNING (타고 있는)
Design development work for the UK theatrical campaign.
The brief was to create the UK theatrical release for The South Korean film burning. Burning is a South Korean drama mystery which is a slow burn and very conceptual. The synopsis of the film, Jong-soo runs into Hae-mi, a girl who once lived in his neighborhood, and she asks him to watch her cat while she’s out of town. When she returns, she introduces him to Ben, a man she met on the trip. Ben proceeds to tell Jong-soo about his hobby.
I started to watch the film and as I was watching there was a lot of emphasis on how he was missing something inside of him in his heart as he was a serial killer who felt empty all the time. I decided to go down a more graphical route using patterns to illustrate a bit of the story as it is very conceptual film but without giving away the plot of the story but still linking with the story.